By Don Steinberg
So that you are looking to produce a brief movie. Or layout a brand new line of knickknack. Or manufacture a progressive solar-powered backyard sprinkler. There’s only one capture: you would like $100,000 to bankroll your dream, and your bank account has simply enough to hide the rent.
input Kickstarter.com—the extraordinary “crowdfunding” web site introduced in 2009 that brings enterprise capital to the hundreds. At Kickstarter, it’s now not unusual for marketers to elevate $50,000, $100,000, $250,000, or extra. All you would like is a brilliant idea—and The Kickstarter Handbook.
enterprise journliast Don Steinberg has interviewed dozens of artists and inventors who introduced their ardour tasks on-line. via their voices, you’ll discover all of the recommendations of a winning Kickstarter crusade. You’ll research the weather of a compelling Kickstarter video, leading edge how one can industry your initiatives, assistance for buying donors onboard, and the secrets and techniques of impossible to resist Kickstarter “rewards.” You’ll additionally notice what to do in a best-case scenario—when your undertaking is going viral and the money begins flowing in. On Kickstarter, it occurs to some fortunate visionaries per week. Here’s find out how to be one in every of them.
Read or Download The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs PDF
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Extra info for The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs
Additionally at the dashboard is a bar chart displaying the recognition of every of your gift degrees. regulate this section—if your crusade is successful, it finally ends up being an image of your dedication to backers. If a gift has no takers but, there’s nonetheless time to alter its description and pledge volume or delete it altogether. If a present seems getting too popular—nearing a degree better than you could deliver—you can move in and impose a restrict to the quantity to be had, so long as it’s no longer under the quantity you’re already at the hook to bring. taking a look at the chart, you might even see a value aspect at which it may be well known so as to add a brand new gift. ultimately, the dashboard has an inventory of all crusade job, even if it’s a pledge, an replace, an adjustment, or a customer remark. three. Backer document Here’s the place you'll get a breakdown of backers through pledge quantity and feature the chance to ship them all—or simply these at chosen levels—e-mail messages. It’s additionally from this reveal that, after a winning Kickstarter crusade, you’ll ship all of the backers a survey inquiring for their transport addresses, product personal tastes, and anything you want to understand to get them the rewards they pledged for. four. publish replace you could submit updates as frequently as you’d like. they could comprise textual content, hyperlinks, photos, and video. There’s lots of flexibility to be inventive with updates, and so they could be a stable technique to preserve the campaign’s momentum alive. “I’d propose Kickstarter humans to maintain freeing as a lot new content material as you could, to maintain humans interested,” says comedy-show promoter Abbey Londer. Your viewers has entry to updates out of your major undertaking web page. Updates don’t overwrite or supersede the most undertaking description yet in its place are viewable by way of clicking a separate tab at the major web page. Updates may be published for somebody to determine or for backers’ eyes purely. both approach, backers who've pledged to the crusade will obtain an automated electronic mail whilst any replace has been published, so don’t overdo it. a number of day-by-day updates can fast get demanding, quite to those that have pledged and should think they’ve performed their half and need to be left by myself now, please. Updates shouldn’t be unsolicited mail or filler. preferably, they’re informative, welcome little treats. The Kickstarter employees as soon as likened reliable updates to “behind-the-scenes DVD gains. ” they are often used to make backers believe satisfied and guaranteed that they've placed their pledge funds into strong arms. possibly you’ve taken an incredible step within the construction of your art or tune or product. possibly you’ve obtained a few large media insurance that you simply need to crow approximately (perhaps making backers suppose clever that they knew you prior to you have been famous). Updates could be wonderful new content material. Comedy-show promoter Abbey Londer, who raised $22,380 in early 2012 to begin rebel, an indie comedy pageant in la, used to be lucky sufficient to get greater than 40 comedians to take part commonly video for her crusade (check out extra information about her video in bankruptcy 6, “Lights, digital camera, Action”).
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